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Trademark registration in Colombia

Protect the brand your customers recognise. We assess your mark, the goods or services it identifies and the requirements for an application before Colombia’s Superintendency of Industry and Commerce, the SIC.

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Based in Bogotá · Advice on Colombian law

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What should be assessed before filing a trademark?

The starting points are the sign you want to protect, its proposed owner and the goods or services it will cover. A clearance search can reveal potential conflicts; it is not an approval. The SIC examines the application and decides whether to grant registration.

A protection strategy for your brand

Define the scope of protection

We distinguish the name, logo and other elements of the mark and assess how they relate to the goods or services offered.

Review earlier rights

We examine relevant earlier marks and potential obstacles, explaining risks and alternatives before filing.

Prepare the application

We identify the owner and relevant classification and organise the documents and powers of attorney required for the agreed filing.

Follow the application

We monitor the proceedings covered by the engagement. Responses to objections, oppositions, appeals and subsequent monitoring are expressly scoped.

What to prepare for our first conversation

This information helps us understand the matter and propose the appropriate scope.

  • The name and version of the logo you use or intend to use.
  • Current and planned goods or services.
  • The individual or company that will own the mark.
  • Evidence of use, earlier applications or third-party communications.
  • Markets in which you operate or plan to expand.

Use the contact form for a general description. We will agree on how to share confidential documents after initial contact.

Common questions

Does incorporating a company also protect its trademark?

These are separate procedures. Commercial registration and trademark protection serve different purposes. We consider both so that the business name and brand strategy work together.

Does a clearance search guarantee registration?

No. It helps assess earlier rights, but the SIC makes the decision and objections or oppositions may arise. Our advice identifies risks without promising registration.

Are official fees included in your legal fees?

Our proposal distinguishes legal fees from official charges and specifies the classes and proceedings covered. A dispute or appeal requires its own agreed scope.

Official references

General information about the service. The applicable rules and course of action depend on the facts and documents of each matter.

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Related insights

Advice for a specific need

Explore the scope of our work and what to prepare for an initial conversation.

Talk to us about protecting your brand

Tell us what you need to resolve. We will review the matter with you and define the appropriate scope of our work.

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